XOX at the trade fair for sweets and snacks – ISM 2017
With almost 38,000 trade visitors from over 140 countries, the 47th ISM in Cologne (29.1.-1.2.2017) was well visited as in previous years. In particular,the quality of the visitors, both in the export sector and at the national level, was rated as positive by the majority of the 649 exhibitors from the 68 countries represented. XOX already received various media coverage during the fair. A report was published in the SG and the LZ and also SWR published a radio report on the various novelties of the snack specialist from Hameln. Further broadcasters from radio and television attended the well designed exhibition stand.
Especially the novelties, the large offer of different high-quality popcorn variations as well as the new specialty in the trend flavor Pulled Pork enthused purchasers and the press. The Quinoa-Chia Snack, together with the noble Veggie Mix, was even part of this year’s exhibition film on the core theme “Veggie Trend”.
The new premium snack range under the license brand Käfer attracted special attention. Elegantly packaged in the noble black design, both the product and the packaging convinced the visitors of the trade fair. Serving the Bavarian origin of the brand, the boiler chips with Brathendl taste and the Käseecken with delicious Obazda taste, completed the coherent overall picture of the new products.