XOX Impresses at PLMA 2025 in Amsterdam

Once again this year, XOX took part in PLMA – the world’s largest private label trade show – and successfully showcased its products with its own booth. With over 3,160 exhibitors from 75 countries and more than 30,000 trade visitors from over 125 nations, the trade fair on May 20 and 21, 2025, was once again a key meeting point for international industry exchange.

Our latest product innovations attracted great attention and set the stage for numerous inspiring conversations with new and existing retail partners.

“There were many promising discussions and a good mix of existing and potential new customers,” reported Franziska Dortschy, Export Manager at XOX.

Lennard Flotho, Key Account Manager, also gave a positive summary:
“We’re seeing a rise in the quality of conversations and a broad interest in new snack innovations.”

Participation in PLMA 2025 not only allowed us to present our products, but also to strategically expand our network. With many valuable contacts, new impulses, and fresh ideas, we are looking ahead with confidence – and are already looking forward to next year’s PLMA.

A heartfelt thank you goes out to all our visitors, partners, and our dedicated team for their fantastic efforts!