XOX at the trade fair for sweets and snacks – ISM 2017


Bild 1With almost 38,000 trade visitors from over 140 countries, the 47th ISM in Cologne  (29.1.-1.2.2017) was well visited as in previous years. In particular,the quality of the visitors, both in the export sector and at the national level, was rated as positive by the majority of the 649 exhibitors from the 68 countries represented. XOX already received various media coverage during the fair. A report was published in the SG and the LZ and also SWR published a radio report on the various novelties of the snack specialist from Hameln. Further broadcasters from radio and television                                                                           attended the well designed exhibition stand.

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Especially the novelties, the large offer of different high-quality popcorn variations as well as the new specialty in the trend flavor Pulled Pork enthused purchasers and the press. The Quinoa-Chia Snack, together with the noble Veggie Mix, was even part of this year’s exhibition film on the core theme “Veggie Trend”.

Bild 4The new premium snack range under the license brand Käfer attracted special attention. Elegantly packaged in the noble black design, both the product and the packaging convinced the visitors of the trade fair. Serving the Bavarian origin of the brand, the boiler chips with Brathendl taste and the Käseecken with delicious Obazda taste, completed the coherent                                                                               overall picture of the new products.


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Bernd Schröder leads the charge in the total purchasing at XOX


Bernd Schröder, 48 years old, changes with effect from 1st of January from Edeka Headquarters, where he was operated as Area Manager Head of Department Confectionery & Hot Beverages private label since 2013, to the snack specialist XOX Gebäck GmbH based in Hameln.

In his new capacity as “Director Purchasing & New Business Development” he is in charge of the total purchasing at XOX. Schröder is also responsible for the development of the B2B business portfolio and Edeka Group International and works together with both Managing Directors Stefan Hund and Edmund Besecke.

Bernd Schroeder, Leiter Gesamteinkauf bei der XOX Gebäck GmbH

XOX in the midst of constant expansion!


This year, XOX, the snack specialist from Lower Saxony is setting the course for the future.
XOX is strongly investing in its own location in Hameln to grow further. Thus the construction of a new production facility started on the 1st April to increase the capacities for snack products.

Edmund E. Besecke und Stefan Hund With the introduction of the so-called ready-to-eat popcorn, XOX strengthens its position as a full product range supplier in the german market. Another important snack sector is the nut segment. This category is growing further with a turnover of +6% according to Nielsen. This does not come unexpected because nuts are serving several trends at the same time. One the one hand, they are the perfect snack for the occasion. On the other hand, the wish for healthy snacks is growing. That is why XOX immediately introduced several small packets in the nut segment at the beginning of the year. XOX’s nuts have its origins in the best cultivation areas of the world.
Stefan Hund is already glad about the first success in the new segment: “We have already excelled the planned quantity for 2016 and will provide additional capacities.”
“During the last years, we were able to develop our growth even further and I am happy that we have set the course for the future”, Edmund E. Besecke announces.
“Meanwhile, we are exporting to about 60 countries. Above all, foreign customers appreciate the connection of the traditional brand XOX with the innovative products. German product quality – made in Germany – is still the decisive argument”, Stefan Hund adds.
XOX products have been honoured with gold medals of the DLG for long-standing product quality many years in a row. Besides, XOX is UTZ-, RSPO- and Halal-certified.
A voluntary, independent certification on the subject of industrial safety will also take place this year.

XOX at the trade fair for sweets and snacks – ISM 2016


The 46th international trade fair for sweets and snacks (ISM) took place the 31st January until 3rd February 2016 in Cologne. The XOX Gebäck GmbH was part of the ISM once again this year and introduced a total of 15 new products as well as a completely new exhibition stand. The trade fair was able to record a strong rise in attendance regarding visitors and exhibitors. 1.601 suppliers from 65 countries presented products to about 38.500 visitors from all over the world. XOX could also register way more interested potential business partners than last year, in particular on the national level. As the third-largest full product range supplier in the German snack market, XOX could arouse enthusiasm once more with extensions of the product range in the nut segment and innovative products as the XOX Schoki-Flips or the XOXinos Snackers. Another novelty this year was the cooperation of the XOX Gebäck GmbH with the ‘Sandmännchen’ under whose name XOX offers the Sandmännchen Schoki-Flips and the XOX Sandmännchen Apfelchips, which proved to be a highlight for young and old customers. The innovative products also generated the attention of the press. XOX was glad about the visit of RTL, ZDF, WDR, SWR and many more representatives of the media.

The following novelties were introduced:


350px_D-Snack_Honey Roasted Bacon350px_D-Snack_Feurige Paprika350px_Ringolino_Hot_Chili350px_XOX_BBQ_Snack175350px_XOX Chimichurri Dip

350px_XOX_Fitmix_200g350px_Xox_GeniesserMix_3D350px_XOX_WasabiNuesse350px_Peanuts_30g350px_XOX Studentenfutter 50g

XOX passes energy management system audit


For the efficient use of energy and resources, the XOX Gebäck GmbH from Hameln has introduced an energy management system in addition to the management system. In November 2015, XOX successfully went through the EMS certification audit according to ISO 50001.

ISO 50001 Hauptzertifikat_01_DSC1946 (2)

ISO 50001 Hauptzertifikat_01

DLG Award 2016 – Gold!


All submitted XOX-products that were tested by the German Agricultural Society (DLG) were valued with gold – without exception!

The product-specific DLG tests focused on the sensory product analysis, which concentrates on the choice of raw material, production technologies and the recipe.


The following Classics and Specialties were awarded once again:

  • XOX Erdnussflips
  • XOX Feuerteufel
  • XOX Bacon
  • XOX Zwiebels
  • XOX Cheeseballs
  • XOX Pommes Ketchup
  • XOX Pommes Currywurst
  • XOX Pic Pom Knabberspaß Salz

neu_XOX-Erdnussflips-200g-e1408005784519 WEB_BaconWEB_XOX Zwiebels 100gneu_XOX-Cheeseballs-150g-e1407770218809


These novelties were tested for the first time and immediately valued with gold:

  • XOX Pic Pom Knabberspaß Sauerrahm 125g
  • XOX Ringolino 100g
  • XOX Pommes Schranke 125g

12_350px_XOX_Pic_Pom_Meerestiere 125g5_350px_XOX Ringolino 100g20_350px_XOX_Pommes_Schranke_125


XOX again achieved the “Higher Level” of the IFS-Certification


The XOX GmbH –the snack specialist –from Hamelin on the Weser has once again achieved the “Higher Level”of the IFS-Certification (Version 6)!

With the highest result in its history the ever-growing company received the best rating for five years running.

XOX is regarded as no. 3 in the market for salty snacks and produced in Hameln for 10 years snack specialties.

The continuously increasing demands met XOX by innovation and high quality standards.

XOX IFS Zertifikat 2015 EN - valid until 090916

Stefan Hund to become a new co-partner


Stefan Hund – Director of Marketing and Distribution since 01.10.2011 – joined the rank of partner at XOX Gebäck GmbH in Hamelin beginning in 2014.

Edmund E. Besecke places his future focus on production and technology.

These changes are the first steps in the generation shift on the Directorial level of the company.



XOX receives the North Rhine-Westphalia (NRW) Landesehren Prize for Foodstuffs


EhrenpreisOn Monday, October 10, 2011 the awards ceremony of the NRW Landesehren Prize for Foodstuffs took place in Cologne.
Around 50 companies received the award for the outstanding quality of their products.XOX Gebäck GmbH made the list, receiving the NRW Landesehren Prize for Foodstuffs after successfully completing the DLG-Examination.

Exclusively products awarded with the DLG-Gold Prize are eligible to received the NRW Landesehren Prize for Foodstuffs. Carefully selected ingredients, optimal manufacturing and preparation as well as excellent flavor are the decisive criteria.

Awarded for the third time, this prize represents a collaborative initiative of the cluster management and the consumer affairs- and landscape ministries of North Rhine-Westphalia. With the Landesehren Prize, the state government seeks to honor manufacturers, awarding those who strive for the quality and excellence of their products.

Awarded for Building- and Hygiene-management


For its outstanding Building- and Hygiene-management, the XOX Gebäck GmbH of Hamelin received the BTK Excellence Award from the BioTec-Klute GmbH.

The International Featured Standard Food (IFS) fixes strict hygiene standards especially for the food industry. The measures and techniques that allowed XOX to receive this award far exceed the demands of the IFS.

With its BTK Excellent award, the TÜV-certified pest-control company BioTec-Klute from Borchen distinguishes companies in the food industry possessing exemplary building- and hygiene-management.

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Pride and joy at the awards ceremony. From left: Oliver Klute (CEO, BioTec-Klute), André Hinz (Quality Manager, XOX) and Iuliana Pflanzer (Quality Assurance employee, XOX). (photo: XOX)
Also Mr. Besecke, owner and CEO of XOX Gebäck GmbH, is proud of his employees. (photo: XOX)

“This award symbolizes the hygiene standards of our company and proves that these standards are actually being implemented,” explains André Hinz, leader of Quality Assurance at XOX. “For us, this award is a sign that we have handled ourselves correctly and laid the foundations for a successful future.” “In BioTec-Klute we have a real partner with well-educated professionals and the necessary know-how on our side,” Continues Hinz. Iuliana Pflanzer cheerfully adds “since BioTec-Klute inspects over 2000 companies in Germany, we are especially happy to be one of the top three, which received this award.”

A jury comprised of food hygiene specialists and building management experts selected XOX as victor out of myriad food producing companies based on a wide spectrum of criteria. The jury rated for example on pest prevention measures, soundness of building envelope (to prevent pest from gaining entrance into the building), hygiene of the production facility before and during production as well as the type of flooring used. Oliver Klute, CEO of BioTec-Klute, describes XOX as a company that takes its job very seriously.

At the awards ceremony Edmund E. Besecke also congratulated Mr. Hinz and his team, saying that they “can be very proud of their work and everything they have implemented and achieved leading to the obtainment of this award.”

About BioTec-Kute
The BioTec-Klute group based in Borchen has been in operation since 1993 and employs around 50 workers. The company specializes in pest control, building renovation, building protection as well as the sales of pest control products. BioTec-Klute GmbH offers its customers individually designed pest-prevention systems for all branches and company sizes.

The efficient procedures in the areas hygiene and pest prevention have been confirmed by the TÜV Rheinland. IHK-certified pest controllers specializing in food hygiene operate in a nation-wide network. BioTec-Klute is a member of the Club of German Pest Controllers e.V., a specialist firm in the German Pest Control Club e.V., the Club for Promotion of Ecological Pest Prevention e.V. and in the Food-Processing initiative.


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